Mobile App launched by company for farmers to hire farm machinery

The benefits of ICT can never be over emphasized. Also taking advantage of the fact that most people cannot live without a mobile phone/ device in recent years, one can always fashion out a business that can be done from anywhere in world.

EM3 AgriServices launches a mobile app through which farmers in Madhya Pradesh can place orders for renting farm equipment and services, with a built in option of paying online via the payment wallet.

The company also plans to increase its Samadhan Kendras which provide agricultural farm equipment and services such as tractors, soil analysis, seedbed preparation, sowing, fertilizer application, weed/pest control, harvesting and post-harvest operations.

Currently they have 10 such centres in the Madhya Pradesh which they plan to expand to 100 by end of 2017 through the franchise route. In Gujarat, the company has been working with potato farmers in partnership with McCain Foods (India)- manufacturers of French fries and potato specialties.

The Chairman, EM3 AgriServices, Rohtash Mal said that by leveraging internet technology, mobile telecom services, financial services and cloud technologies we will significantly increase our reach of farm mechanization and enable digital empowerment of the farmers in Madhya Pradesh.

“Our pay per use model enables farmers to deploy mechanization technology without any investments in the asset.These measures will increases their farm output and prosperity and will lead to the inclusive growth of the nation", he added.
As per industry estimates, farm mechanization is expected to cut cultivation cost by 25% and raise productivity by 20% and will be critical in boosting farmers' income, said Mal.